COLOURFUL advertising

TU MAI magazine prides itself on integrity of delivery both in editorial content and advertising information, advertising rates are attractive and hugely competitive.

Advertorial in conjunction with advertising: TU MAI accepts that advertisers targeting TU MAI'S readership are often service focussed as opposed to product specific. Advertorials can therefore be negotiated at prices comparable to rate card.

Please enquire about sponsored columns:

On sale the last week of the previous month e.g 26 Feb for March edition
Target market: all population, all age groups
Readership figure: estimated 100,000
Subscriptions and retail sales
Format: 210mm x 275mm glossy
Distributed by IMD - Independent Magazine Distributors whoe specialise in NZ titles and channelled into Maori concentrated/populated areas as per most recent statistics
Retail Price: $7.20 - second increase in 9 years
Nationwide distribution through news agents, magazine retailers, supermarkets, garages, Air New Zealand's koru lounge. Business and community groups, school and university wananga libraries via world subscription company EBSCO, central and local government, Members of Parliament, lecturers and teachers.

TU MAI readers ARE:

Age and Gender
Age of Survey Group graph

78% of TU MAI readers are female while 22% are male. In 2007 Te Puni Koriki released information that indicated the average Maori was a 22.6 year old female who is employed and drives her own vehicle.

Employment Status
Employment Status graph

The bulk of TU MAI readers (72%) earn between $20 - $80k.
12% above 80k, 36% $40k - $80k, 36% $20 - $40k, 13% below $20k

Reader Loyalty
Readership Loyalty graph

Most of TU MAI readers (67%) read between 4 - 11 issues per year, 35% 4 - 8 issues per year, 32% every issue per year, 21% 1 - 4 issues per year, 10% 8 - 10 issues per year.

Ratings for topics of interest
Content Rating: 1st History, 2nd Maori Language, 3rd Politics, 4th Art and Theatre, 5th Health, 6th Environment, 7th Ethnic, 8th Business, 9th Fashion, 10th Youth Issues, 11th Mainstream issues, 12th Sport, 13th Pacific Island, 14th Legal issues

Respondent Ethnicity
91% Maori, 9% non-Maori

Source: RP Research, Brisbane, Australia.